But it will have big competition: Boston Beer plans to advertise Bevy during the Olympics and potentially adjacent to the Super Bowl, with the goal of making it the nation’s top-selling non-beer draft product. It secured $25 million in funding earlier this year to expand production and distribution with the goal of selling in all 50 states-it’s currently made via contract at F.X Matt Brewing in Utica, New York and distributed to 15 states. Finnish Long Drink is on pace to sell about $14 million this year, almost tripling its sales from last year’s $5.3 million.Īt the same time Boston Beer is planning a multimillion dollar rollout, The Long Drink Company, maker of The Finnish Long Drink, has a first-mover advantage. Subscribe to Premiumīoston Beer Company plans to put more than $10 million behind Bevy, its malt-based answer to the quiet success of The Finnish Long Drink, a canned, spirits-based cocktail brand that’s so far sold almost the same amount as Harpoon IPA in chain retail stores tracked by market research company IRI. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang. Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg.Ferments at Low Temps by Stephanie Byce.
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